Research
UK salon marketing research
The numbers on running and marketing a UK salon, in one place and properly sourced. Every figure links to where it came from and says when it was checked. Free to quote with a link back.
Do UK salons want to grow? Small business survey (2026)
What the government's 2025 small business survey says about growth, profit, hiring and finance in the sector that holds UK salons, and what it cannot tell you.
60% Other services SME employers aiming to grow sales over the next 3 years, 2025 (all SME employers: 71%)
Updated 1 Nov 2026 · 5 sources
What UK households actually spend at salons (2026)
UK household spending at hairdressing and grooming salons, from ONS data released 30 September 2026: £9.29bn in 2025, 17.3% less than 2019 in real terms.
£9.29bn UK household spending at hairdressing salons and personal grooming establishments, 2025, current prices (ONS)
Updated 25 Oct 2026 · 9 sources
What a new salon client is worth in a year (UK, 2026)
What one new client brings a UK salon in takings over twelve months, derived from four dated public inputs with every step of the arithmetic shown: £86 to £147.
£86 to £147 Takings from one new client over twelve months, UK, derived
Updated 18 Oct 2026 · 8 sources
How UK clients find and book a salon (2026)
Where UK salon clients look, how they book and how much notice they give, from four dated platform sources, with each figure kept beside its own denominator.
47% Treatwell appointments booked less than 24 hours ahead (2025 to 2026 data)
Updated 11 Oct 2026 · 4 sources
Why UK hair and beauty industry figures disagree (2026)
Why the UK hair and beauty industry is quoted as £28.3bn, £30.4bn, £9.3bn or £6.1bn, what each one measures, and which to cite. Every figure linked and dated.
£28.3bn Whole beauty and personal care economy, total contribution to UK GDP, 2025 (includes products, retail, supply chain and wage spending)
Updated 4 Oct 2026 · 9 sources
What UK salon booking marketplaces charge (2026)
What Treatwell, Fresha and Booksy each take from a UK salon's new client, read off their own pricing pages on 27 September 2026.
35% commission, 42% including VAT Treatwell, new client's first booking
Updated 27 Sept 2026 · 4 sources
Who ranks when a UK client searches for a salon (2026)
Ten UK hair searches read on 20 September 2026: 50 of 78 organic results were a salon's own website, 28 were not, and a booking marketplace appeared in all ten.
50 of 78 (64%) Organic results owned by a salon
Updated 20 Sept 2026 · 9 sources
What Facebook and Instagram ads cost a UK salon (2026)
What a click and an enquiry cost on social advertising against search, in pounds, with every figure sourced and every conversion shown.
£2.26 Cost per click, Facebook leads campaigns, beauty and personal care
Updated 13 Sept 2026 · 3 sources
What it costs a UK salon to get a new client (2026)
What one new client costs a UK salon in 2026, by route: search advertising derived in full, and marketplace commission read off Treatwell and Fresha.
£29 to £33 One enquiry from search advertising, UK, derived
Updated 6 Sept 2026 · 6 sources
UK salon survival and closure rates 2026
What ONS publishes on closures and survival for UK salons, how far the detail goes, and which figures you can honestly quote.
38.4% Five-year survival rate, UK businesses born 2019
Updated 2 Sept 2026 · 6 sources
UK salon marketing statistics 2026
What the UK hair and beauty trade is worth, what the average salon turns over, and what it costs to advertise one. Every figure linked to its source and dated.
63,800 hair and beauty businesses in the UK
Updated 23 Aug 2026 · 3 sources
