Research
UK salon marketing research
The numbers on running and marketing a UK salon, in one place and properly sourced. Every figure links to where it came from and says when it was checked. Free to quote with a link back.
Who ranks when a UK client searches for a salon (2026)
Ten UK hair searches read on 20 September 2026: 50 of 78 organic results were a salon's own website, 28 were not, and a booking marketplace appeared in all ten.
50 of 78 (64%) Organic results owned by a salon
Updated 20 Sept 2026 · 9 sources
What Facebook and Instagram ads cost a UK salon (2026)
What a click and an enquiry cost on social advertising against search, in pounds, with every figure sourced and every conversion shown.
£2.26 Cost per click, Facebook leads campaigns, beauty and personal care
Updated 13 Sept 2026 · 3 sources
What it costs a UK salon to get a new client (2026)
What one new client costs a UK salon in 2026, by route: search advertising derived in full, and marketplace commission read off Treatwell and Fresha.
£29 to £33 One enquiry from search advertising, UK, derived
Updated 6 Sept 2026 · 6 sources
UK salon survival and closure rates 2026
What ONS publishes on closures and survival for UK salons, how far the detail goes, and which figures you can honestly quote.
38.4% Five-year survival rate, UK businesses born 2019
Updated 2 Sept 2026 · 6 sources
UK salon marketing statistics 2026
What the UK hair and beauty trade is worth, what the average salon turns over, and what it costs to advertise one. Every figure linked to its source and dated.
63,800 hair and beauty businesses in the UK
Updated 23 Aug 2026 · 3 sources