Plain answers

The price, plainly

One fixed monthly fee, set by your ad budget, on one bill with the budget itself. £15 to £149 a month, no commission on bookings, no setup fee, and we say no to budgets that are too small to work.

One number decides what you pay: how much you want to spend on ads each month. You pay it to us on the same monthly bill as our fee, and we pay Google with it, so there is no card to add at Google and no second bill. What Google charges comes out of it exactly as Google bills it, including the 2% Google adds to every UK ad. Our fee sits on top, fixed by band:

Your monthly ad budgetOur feeWho this fits
Up to £200£15/monthOne chair, proving it works
£200 – £500£29/monthA quiet-Tuesday problem, not an empty diary
£500 – £1,200£59/monthA team to keep busy, colour work to sell
£1,200 – £2,500£99/monthTwo or three shops, each with its own area
Over £2,500£149/monthFour doors and up, or a group

What the fee covers

Everything. The listing tidy-up, the page we write and host if you haven’t got a website, the campaign built and split by service, the five-hundred-plus blocked searches, the weekly attention, and the monthly plain-English email. There is nothing extra to buy.

What we never charge

  • Commission on bookings. Not on the first visit, not on the fiftieth. A client who found you through your own ad is yours, free, forever. (Marketplaces work the other way — we’ve compared them honestly.)
  • A percentage of your ad spend. Agencies often take 10 to 20 per cent of what you spend, which quietly rewards them for spending more of your money. Our fee is flat within your band.
  • Setup. Building it all costs nothing, and we fix your Google listing before you’ve given us a card at all. Your first payment is our fee and your first month’s ad budget, on the day you switch the ads on.

We say no below about £100 a month

Under roughly £100 a month on ads, there isn’t enough budget to show up consistently for even one service in one area. It fills nothing, you’d cancel in March, and you’d be right to. We’d rather turn the money away and tell you what to fix first. Usually that’s your free listing, which we tidy anyway and which works without ads.

Questions people ask

Why is it so much cheaper than an agency?

Because the weekly work is done by our system with hard limits it cannot cross, not by a person billing hours. Agencies charge hundreds a month because a human reads your account every week. Ours reads every account every week by design, and humans look after the system rather than billing you for the time.

Do you take a percentage of my ad spend?

No. Your ad budget comes to us on the same bill as our fee, and we never mark up what Google charges: every monthly email shows exactly what Google charged, to the penny. Our fee is fixed by band and doesn't grow when your spend does. £600 or £1,100 a month on ads is the same £59 to us.

Is there a setup fee or a contract?

No setup fee — the listing tidy-up, your page and the campaign build all cost nothing. No contract either: it's month to month and you can cancel in a click. The month you've already paid for runs to its end and isn't refunded.

What happens if my budget sits right on a band edge?

You pay the band your monthly ad budget falls in, and if you change your budget the fee moves with it from the next month. Raise the budget mid-month and we charge the extra for the rest of that month there and then, so your ads can spend it. Lower it and the new amount starts from your next payment, while this month's ads keep running on what you've already paid.

What happens to ad budget Google doesn't spend?

Each month's ad budget is for that month. We pace Google to spend it by your next payment date, so a busy month uses it right up to the end. Anything Google hasn't spent when the month ends isn't carried over or refunded. If you cancel, your ads keep running to the end of the month you've paid for.

Can I pause when I'm fully booked?

Yes, in a tap. While your ads are off you pay only our fee. What's left of the month you paused in is still yours to use if you switch back on before it ends. Switch back on in a later month and we charge the ad budget for the rest of that month.

More plain answers
How it works The whole thing, start to finish: what you do in ten minutes, what we build, what runs every week, and the four numbers you get each month. What we can count Calls, enquiries and booking-link taps we can count. Which client walked through the door from which search — nobody can honestly tell you that, and here's why. Cancelling & what you keep Cancel any month in a click, no phone call, no questions. Every fix to your Google listing stays, your page stays up for three months, and your clients were always yours. Here's exactly how leaving works. The 536 blocked searches Courses, jobs, hair models, tutorials, wholesale — the searches that quietly eat around a third of a self-managed salon ad budget, and how we shut them out before you spend a penny. Do I need a website? No. If you haven't got one, we write and host a page for you — your services, your area, a big button to call or book. Here's why an Instagram profile isn't enough, and what happens if you already have a site.

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