# Do I need a website?

> No. If you haven't got one, we write and host a page for you — your services, your area, a big button to call or book. Here's why an Instagram profile isn't enough, and what happens if you already have a site.

Source: https://salonadsstudio.com/docs/do-i-need-a-website/  
Published: 2026-08-05

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No. And you don't need to buy one, either — this is included, and you get it whether you have a website or not.

## Why "just my Instagram" doesn't work for ads

Instagram is your portfolio, and it does that job brilliantly — she **will** check your grid before she books. But as the place a paid click lands, it fails three ways: there's no button that says *book Tuesday at two*, half your visitors get nagged to log in before they see anything, and nothing on it can be measured — you can't tell whether £100 of clicks produced twelve enquiries or none. Paying £1 to £3 per visitor to send someone somewhere with no clear next step is how good budgets die.

## What we build instead

A single fast page with exactly what a ready-to-book person needs:

- The services you actually offer (the ones you picked at setup), with your area
- A **big button to call** and your **booking link** right beside it
- An enquiry form for the people who'd rather message than ring — which is also [how we count enquiries honestly](/docs/what-we-count/)
- Nothing else. No blog, no slideshow, no mission statement

Written for you, hosted by us, live before your first ad runs, and [yours to keep if you ever leave](/docs/cancelling-and-what-you-keep/).

## If you already have a website

We still build your page, and we link your website from it — "see more of our work" — so people who want a proper look can have one. Your site stays exactly as it is; nothing is touched or replaced.

That's because of what we can count. On our page, a call, an enquiry and a tap through to your booking system are all countable, and those numbers are what Google's bidding aims at and what your monthly email is made of. On your own site we can see none of it, so the ads get dumber and your email gets thinner. We even count how many people tap through from your page to your website, which is a number nobody has ever given you.

If you'd rather ads went straight to your site anyway, you can switch that on any time — we'll tell you plainly what you lose, and give you one line of code that puts most of it back if whoever looks after your site can paste it in.

## Frequently asked questions

### I only have Instagram and a booking link. Is that a problem?

Not at all — that describes most chair renters we work with. We build the missing piece: a simple page with your services, your area and a big button to call or book. You don't write a word of it.

### I already have a website. Do you replace it?

No. If your site is good, we send people straight to it and skip building a page. If it's old or slow, we'll say so plainly and suggest sending ad clicks to our faster page instead — your site stays untouched either way.

### Whose name is the page in? What if I leave?

It's built for your business and it stays yours to use if you cancel. It was part of the deal, not a way of keeping you.

### Will the page show up on Google by itself?

Its main job is being the place your ads and your listing send people. It can pick up some free traffic over time, but the thing that gets you found for free is your Google listing — which we tidy up first, at every price.