# How to run Google Ads when you rent a chair

> Radius targeting, whose address shows under the ad, and what £100 a month really buys when the rent falls due every week.

Source: https://salonadsstudio.com/blog/how-to-run-google-ads-when-you-rent-a-chair/  
Author: The Salon Ads Studio  
Published: 2026-09-28

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Yes, and the mechanics are not a salon owner's mechanics. Three things are different when you rent the chair: the address in the campaign belongs to somebody else, the click has nowhere obvious to land, and the rent falls due weekly while Google's budget thinks in months. None of the three stops you advertising. One thing does. If you have less than about £100 a month to put behind the ads, this is not your next move, and the free step at the bottom of this page is.

## The radius goes round your clients, not round your station

Google's location targeting lets you choose countries, areas inside a country such as a city or a postcode, or a radius around a location. For a radius you type an address into the box as the centre of the circle and pick a distance. That address is a pin on a map and nothing else. It is not a listing, nobody has to approve it, and it never appears in your ad.

Two limits are worth knowing before you draw the circle. Radius targeting needs a radius of at least 1 km, and Google states that it does not allow radius targeting under 1 km around any given location. Separately, if you target a small radius or a very small location, your ads might show only intermittently or not at all, because small targets might not meet Google's targeting criteria. A tight ring round one high street is allowed and can still be too thin to run properly.

The line on Google's own page that matters most to a renter is this one: target the locations where you can find your customers, which is not necessarily the same place that your business is located. Your clients travel to you. Some live near the salon, some follow you from the last place you worked, and a fair few are closer to your house than to your chair. The circle goes round the people.

Worth saying plainly too: location targeting is Google's best effort, built on signals from people's settings, devices and behaviour, and Google says 100% accuracy is not guaranteed in every situation. A radius is a strong preference, not a fence.

![One chair renter's own brushes and kit bag on a station in somebody else's salon, where Google Ads gets complicated](/images/blog/google-ads-when-you-rent-a-chair-hero-03.jpg)

## Whose address shows under the ad

The address and the little map under an ad are a location asset, which is a different setting from targeting. Google sources location asset data directly from Google Maps and Google Business Profile, so whatever shows there comes from a profile. If the only profile at that building is the salon's, then showing an address means showing theirs.

Three options, and the third is the one nobody writes about.

Ask the salon. Google has a route built for exactly this: you choose Google Business Profile as your location source, select the option to request access to another Business Profile Manager account, enter the account email address, and a request goes to the email on that profile. When it is approved, locations from that account can show as location assets with your ads. That is the owner's tick rather than yours, so it is a conversation and not a setting.

Use your own listing, if you have one. Google also lets you link up to ten Google Maps locations instead, and its page is blunt about the condition: those Maps locations must be yours, or they may be disapproved. Whether you can be listed at all at a chair inside somebody else's salon is its own question, and we went through it here: [can you get a Google listing when you rent a chair](/blog/can-you-get-a-google-listing-when-you-rent-a-chair).

Run with no address. You can choose no location asset for a campaign or an ad group, and the ads run without one. You give up the address line, the map and the distance to your door. You keep the search, the ad and the click, which is the part you are paying for. For plenty of renters that is the right first setup, with the address added later once the listing question is sorted.

![The four parts of Google Ads for a chair renter, with the ad's address line the only part needing the salon's approval](/images/blog/how-to-run-google-ads-when-you-rent-a-chair-who-says-yes.svg "The permission problem sits in one box of four, and that box is allowed to stay empty.")

![A chair renter taking a booking call with her diary open, the call a Google Ads click is meant to produce](/images/blog/google-ads-when-you-rent-a-chair-hero-05.jpg)

## Where the click lands if you have not got a website

An advert needs somewhere to send the click, and this is the part that actually stops a chair renter, not the address. An Instagram page is not a landing page. The woman who tapped your ad wants the price of a balayage, how far away you are and a way to book, and asking her to scroll a grid to find any of it loses her at the second swipe.

What we do about that is host the page. You get a landing page on our domain with your services, your prices, your own phone number and your booking link on it, and the ads point at that. It is part of the £15 to £149 a month rather than an extra. If you would rather use Google's own routes for advertising without a website, we wrote up how that works for a barber in the same position: [Google Ads for a barbershop with no website](/blog/google-ads-for-a-barbershop-with-no-website).

## Your rent runs on a week and the budget runs on a month

Google's budgets are daily, with a monthly ceiling over the top. The way Google turns a monthly figure into a daily one is to divide by 30.4, the average number of days in a month, which is 365 divided by 12. So £100 a month is £3.29 a day. You will never be billed more than twice the daily figure on any one day, which is £6.58, and never more than 30.4 times it in a month, which brings you back to about £100.

Rent keeps no such calendar. It falls weekly, 52 times a year against Google's twelve months. At £3.29 a day, one week of advertising is about £23, and the month is four of those weeks plus 2.4 days. So a fortnight that brought you nothing has cost about £46 and is nowhere near a verdict, while the rent has gone out twice and it feels like a season.

![Bar of a 30.4 day Google Ads month split into four weeks of about £23, with rent due at each week's end](/images/blog/how-to-run-google-ads-when-you-rent-a-chair-month-against-rent.svg "Four rent days fall inside one budget month, and the month carries on for another 2.4 days after the fourth one.")

Two things follow from that. Google spreads the spend towards the days it expects clicks on, so some days come in under the daily figure and some over, which means reading week one on its own is reading the pacing rather than the result. And the average daily budget can be set and edited at any time, as many times as you like, so a week you cannot afford is a number you change on your phone, not a campaign you delete and build again.

![An empty chair in a quiet salon late on a weekday, the gap Google Ads for a chair renter is meant to fill](/images/blog/google-ads-when-you-rent-a-chair-hero-07.jpg)

## When the honest answer is not yet

We turn people away for this, so it would be odd not to say it here. Under about £100 a month of ad spend, we say no. On £50 a month the clicks are too few to tell you anything, and the money is better in your pocket. Same answer if nobody in your area is searching for what you do, and same answer if you are already as full as you want to be. Ads are for empty slots, not for a feeling about growth.

## What we would do first

Before any card comes out: get the listing right, because that traffic is free and it does not care what your budget is. If you already have a profile, [why your salon does not show up on Google Maps](/blog/why-your-salon-does-not-show-up-on-google-maps) is the checklist to work through. If you have not got one, start there rather than with an ad account.

Then, when the chair has room and the money is genuinely there: one campaign split by service, a page the click can land on, and the time-wasting searches blocked before your first click. Courses, jobs, apprenticeships, free models, cheap, DIY, wholesale. 536 of them, blocked on the day the campaign starts.

The one named result we have is a salon owner rather than a chair renter, and there is no sense pretending otherwise. Rachel Hartley at The Lockhouse, on £300 a month, said she had tried boosting posts and got students, and that this got her eight colour clients in the first month without her touching a thing after signing up. That is one salon and one month. It is what we have.

## Frequently asked questions

### Why can I not see my own ad when I search for it?

Because you are probably not standing in the area you targeted. Google says that if you target an area where your business is not located, you will not be able to view your ad when you search on Google, and it points you at its Ad Preview and Diagnosis tool instead. Use that, not your own phone.

### What if I start the campaign halfway through the month?

You are only billed for the days it ran. Google works the monthly limit out from your average daily budget, and says that if a campaign starts during a calendar month it only takes into account the days the campaign was running. A new campaign paces against the calendar days that are left.

### Will someone two towns over ever see my ad?

They might. Google's default is broad targeting, which reaches people in the area you chose and people who have shown an interest in it, so a search naming your town can match from further out. If you only want people actually there, use the presence setting instead.

### Which phone number shows if I use the salon's profile?

The salon's. Google takes location asset data from the Business Profile, including the street address, phone number, hours and photos, and it verifies phone numbers on location assets to confirm they represent the business being promoted. Your mobile belongs in the ad and on the page.

### What happens if the salon marks itself closed for a fortnight?

Your address line goes with it. Google says that if a business or any of its locations are marked temporarily or permanently closed in Business Profile, the location assets for those locations will not show to customers in the final ad. The campaign keeps running; only the address disappears.