# How to get more hair extension clients

> New extension clients start on Google with the method and the town. How to be found there, which searches to refuse, and what one client is worth.

Source: https://salonadsstudio.com/blog/how-to-get-more-hair-extension-clients/  
Author: The Salon Ads Studio  
Published: 2026-10-13

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Extensions are one of the dearest things on most salon price lists, and the client knows it, so she shops around before she books. She types the method and the town into Google, or just hair extensions near me. She looks at three or four places, checks the photos and the prices, and books a consultation with whoever looked like they knew what they were doing. Getting more extension clients means being one of those three or four places, and not paying for the people typing the same words who only want to buy a pack of clip-ins.

## The one you lost is in someone else's ad now

A stylist posted on Reddit's [r/hairstylist](https://www.reddit.com/r/hairstylist/comments/1wwsvbp/lost_clients/) at the start of October with a problem plenty of extension stylists will recognise: three extension clients gone in two months, and one of them turned up in another stylist's Instagram ad. The other stylist was advertising, and her old client had become their picture.

Some of that loss is normal. A client who moves away, tires of the upkeep or gets mates' rates from a friend was always going to go, and no ad stops that. What you can control is whether the next woman looking for a fitter in your town finds you when she goes looking.

When we searched how to get more hair extension clients this week, page one was nearly all companies that sell extension hair. Their advice is to post more on Instagram and sell more to the clients you already have. Neither is wrong. Neither puts a new client in your chair.

![A woman scrolling her phone on the sofa at night, where a new hair extension client's search for a fitter can begin](/images/blog/how-to-get-more-hair-extension-clients-body-3-hero-01.jpg)

## Two people type hair extensions, and only one wants a fitter

Google's own suggestions for the words hair extensions, read today, show the problem in one list. Near me, price and cost sit next to clip in, human hair and shop near me. One of those people wants an appointment. The others want a parcel.

An ad built on hairdresser, or on hair extensions in broad match, can be shown to both, and you pay for either click. So extensions want their own corner of the campaign: their own ad group, their own ad, their own page, and keywords in phrase or exact match built on the fitting. The methods you actually do, with fitting, near me, salon or your town on the end. We went through how that split works in [the piece on colour clients](/blog/how-to-get-more-colour-clients-instead-of-just-cuts). The mechanic is the same, only the words change.

The searches to block are where extensions differ from colour. Start with these as negative keywords: clip in, wholesale, buy, shop, kit, course, training, academy. Human hair is a judgement call, because some of the women typing human hair extensions near me want a fitting and some want a delivery, so watch your search terms for a fortnight before you decide.

One catch, in Google's words on its negative keywords page, read today: you need to add synonyms and singular or plural versions yourself if you want to exclude them. So clip in does not block clip ins. Add both.

![A small salon lit up on a wet British high street at dusk, where hair extension clients search before they book](/images/blog/how-to-get-more-hair-extension-clients-body-1-hero-01.jpg)

## Who turns up when she searches hair extensions near me

We looked at the UK results for hair extensions near me as Ahrefs had recorded them on 13 October. Of the eight ordinary listings it showed on page one, three belonged to booking and review sites: a Fresha page for extensions in Derby, a Booksy page for Sheffield and a Yelp page for a town in Lancashire. One was a magazine's list of London specialists. The other four were salons' own pages about their extensions, in Manchester, London, Derby and Nottingham.

The Derby salon is the one to look at. By Ahrefs' count no other website links to that page, and it sat at number eight anyway: one small salon's page about one service in one town. That is not a promise you will do the same. It does tell you a plain page about your extensions, in your town, is the kind of thing that turns up for this search.

The booking sites matter for a different reason. A woman who finds you through Fresha's or Treatwell's marketplace as a new client costs you a commission on her first booking, and with extensions that first booking is a big one.

## What one extension client is worth to you

Here are made-up round numbers, so put your own in. Say a full head is £300 and the hair costs you £100, which leaves £200. Say she comes back for four move-ups in her first year at £80 each: another £320. That one client is worth £520 to you over the year, before your time.

![Bar chart of one hair extension client's first-year value and the Treatwell and Fresha fees on her first booking](/images/blog/how-to-get-more-hair-extension-clients-first-year.svg "The fee only ever touches the first slice, so the dearer the fitting, the more pounds go; the move-ups are yours whichever way she found you.")

Now the first booking through a marketplace. Treatwell's pricing page, read today, charges 35% on first bookings by new clients it brings you from its marketplace, and says all commissions and fees are subject to VAT. 35% of £300 is £105, and VAT on that is £21. That is £126 out of the £200 the fitting left you, so you keep £74 from the fitting and £394 over her year.

Fresha's pricing page lists a 20% one-time commission on brand new clients who find you on its marketplace, with a £4 minimum. That is £60 on the same booking, leaving £140 from the fitting and £460 over the year. The pricing page does not say whether VAT goes on top, so check your own invoice. Both pages say returning clients cost nothing, so the move-ups are yours either way.

A Google ad has no fee after the click. What it costs is the clicks it took to find her, and nobody honestly knows that number for your town until the ad has run. So turn it round. On these numbers, if £200 of ads in a month brings in one new extension client, her fitting has paid for the month and her move-ups are what you keep. If it takes two months to bring one in, you are still ahead by the end of her year.

Run it with your own price list before you spend anything. If your move-ups are cheap, or your clients rarely come back, the answer changes, and it is better to find that out on paper.

![Tape and weft extensions in several shades on a salon trolley with a shade ring, set out for hair extension clients](/images/blog/how-to-get-more-hair-extension-clients-body-2-hero-02.jpg)

## Put every method on your Google listing

Your Google Business Profile has a services list. Google's help page on it says that when local customers search for something you offer, that service may be highlighted on your profile, and that the Maps app shows the full list under Services. So each method you fit wants to be on there as its own service, with a short description and a from price: tapes, bonds, wefts, whatever you actually do. If a method is not in Google's suggestions, add it as a custom service.

Then the photos. Your own work, in your own salon, on clients who said yes to being photographed. A supplier's pictures look the same on every listing that borrows them. And ask the extension clients you have for a review that mentions extensions by name, because a review in a client's own words is what a stranger reads before she rings.

The page your ad points at should tell the same story: one page about extensions in your town, the methods, the from prices, what a consultation involves and how to book one. If your booking page lives on an app, check which link you paste into the ad, because [some booking links carry a new client fee and some do not](/blog/can-you-send-google-ads-to-your-fresha-booking-page).

## If you would rather not do it yourself

That is what we sell: Google Ads for hair salons, barbershops and chair renters, built and run without you. One campaign split by service, so extensions get their own ad group and their own words, and 536 time-wasting searches blocked before your first click, courses, jobs, wholesale and DIY among them. £15 to £149 a month depending on your ad spend, which sits on top of the sums above, no commission on bookings ever, and your Google listing gets fixed before we take a card. The free assessment takes a few taps about your week and works out what your empty chairs cost you in a year, before you sign up to anything.

And if your extension column is already full for the next month, do not start. An ad that fills a diary you cannot fit is money spent turning women away.

## Frequently asked questions

### Can I put my extension prices in the service name on Google?

No. Google's help page on Business Profile services says custom services that break its policy are rejected automatically, and lists prices and phone numbers among the things to keep out of a custom service name. Put the price in the price field of the service details instead, where Google asks for it.

### If she books through the Book Now button on my own website, does Treatwell still take a cut?

Not according to Treatwell's own pricing page. Its commission is on first bookings by new clients it brings you from its marketplace, and it says it will not charge for bookings made directly with you, including calls, texts and WhatsApps, or through the Book Now button on your website and social media. A 2.5% plus VAT processing fee applies only if she pays online in advance.

### Should my ad lead with a free consultation or with a price?

Both, if you can fit them. A from price tells her you are in her range before she spends a click finding out, and a consultation is the step she will want before she hands over a few hundred pounds. An ad with neither reads like every other salon in the results.

### Is it worth advertising extensions if I can only fit two a week?

Only if those two slots are sitting empty. An ad that brings in more enquiries than you can fit is money spent turning women away. Count the fitting slots you genuinely have free next month first, then set the budget to fill those and no more.

### Most of my extension clients come from Instagram. Should I stop posting?

No. Keep doing whatever brings them in. Google reaches a different woman: the one who has never seen your feed and types the method and the town instead. Ask every new extension client where she found you and write it down, because that is the one record that covers both.